Create an Effect

Webby winning campaign at industry event

The Create an Effect campaign was designed to raise the New Zealand screen industry's profile at the 2008 Cannes Lion International Advertising Festival. Teams with cameras captured festival-goers and bystanders interacting with special sound effect signs, and the images were then published in a non-stop Flash slideshow.

© Alt Group Limited

Awards

Winner
2009 Webby Awards
Best Associations

Role

Design (contributor)
Back-end (contributor)